Mark Strand 1923 Broadway Theatre Program

Programma del Mark Strand Theatre (1923)

Esisteva ( demolito nel 1987) a Broadway  un grande teatro  , poi music hall, poi cinema,Il The Mark Strand Theather...
Ovviamente non c'entra per nulla col poeta Mark Strand, però strana la coincidenza ...

Also known as Mark Strand, Warner, Warner Cinerama, RKO Cinerama, Penthouse, Orleans, RKO Warner Twin
Add to favorites Add to favorites
Strand Theatre
New York, NY
1579 Broadway
, New York, NY 10036 United States
(map)
Status: Closed/Demolished
Screens: Twin
Style: Adam

Function: Unknown
Seats: 2750
Chain: Unknown

Architect: Thomas W. Lamb
Firm: Unknown
Strand Theatre
Circa-1915 postcard view of the Strand's ornate auditorium
Photo courtesy of the public domain
The Strand Theatre was opened in 1914 for the Mitchel Mark Realty Company and was under the early direction of Samuel "Roxy" Rothapfel as the Mark Strand. It originally had a seating capacity of 2,989.

The Strand Theatre began its life with stage shows in addition to movies and also had one of the largest stages in the city in 1914. After stage shows were dropped in 1929, seating was reduced to 2,750. In the late-1930's stage shows (and vaudeville) were brought back.

After dropping stage shows on July 3, 1951, the Strand Theatre was renamed Warner Theatre, and opened with "Stangers on a Train". During 1952 to 1953, the theatre closed, was renovated and renamed Warner Cinerama. Cinerama films moved here from the Broadway Theatre, starting with "This Is Cinerama" in 1953.

In 1963, the auditorium was equipped with a 81 foot wide, 30 feet tall screen to show "Its a Mad, Mad, Mad, Mad World". World Premiere's of 70mm films included "Porgy and Bess"(June 24, 1959), "Exodus"(December 15, 1960), "The Greatest Story Ever Told"(February 15, 1965), "Grand Prix"(December 21, 1966 and "Camelot"(October 25, 1967).

On July 30, 1968, the theatre reopened as a triplex. The Warner Cinerama theatre with 1,000 seats occupied the main floor. The former balcony became the 1,200 seat Penthouse Theatre. A third theatre built in the old Stand's stagehouse was also opened, called the Cine Orleans, which had its own entrance on W. 47th Street. In the early-1980's the Cinerama and Penthouse were remodeled and renamed the RKO Warner Twin.

Unfortunately, on February 8th 1987, after a long and eventful life, one of the greatest movie palaces of New York City closed and was demolished.
                                     Contributed by Cinema Treasures, Warren, Orlando Lopes